Overview
VITES™ is an integrated web platform, incorporating visitor recording and behavioural delivery. Linking the two elements opens up the opportunities of delivering highly personalised content/applications based on the visitors behaviour before you know who they are.
VITES™ is able to recognise unique visitors in much the same way as Ebay and Amazon but without requiring the visitor to login to the website. In the same way that Ebay and Amazon customise the pages visitors see, VITES™ can do the same but without requiring registration.
Unique visitor recognition
Importantly, the recording is carried out at the visitor level; that is to say that all visitors are allocated a unique ID number and then their actions, paths and visits are recorded against this unique ID thus generating a complete and 100% accurate picture of every visitors interaction with the website. To avoid being inundated with pointless data you are able to choose what actions and pages need to be recorded thereby ensuring that only the important and relevant stuff is saved. Mining this data later involves the simple task of deciding what you want to report on and setting up a simple SQL query.
Each item has it's time and date recorded so you are able to add time and date into your reporting. It's very useful to know how different visitors act at different times of the day or week and how long (and how many visits) it takes for the visitor to move along the sales funnel.