Welcome to the VITES™ Experience?
It provides an integrated solution to two of the major problems you have with your web strategy and it does it all within a simple to implement, standards-based, platform.
e-Business Intelligence
Every visitor is allocated a business-wide unique ID and all their individual activity is recorded against this ID allowing you to analyse your web-site or e-communications down to an individual level up to group level by advertising source, path, time-to-close, visit length/frequency, gender, age-group, postcode, time/day of visit, response to direct marketing...or in fact any one of thousands of important bits of information that go into making business decisions and decisions about your e-strategy.
Which leads nicely onto...
Behavioural targeting
Delivering the most appropriate content, at the right time to the right visitor. This is the ultimate in predictive purchasing, personalisation to the right level and all controlled using the learning from the intelligence above.
Want to show customised content to males coming from a certain advertising campaign? Simple, add a rule, add to content and VITES™ will do the rest and report on it's effectiveness.
Want to know more?
There are a number of options:-
- Download "VITES™ - Next Generation Web Platform" - white paper
- Subscribe to our newsletter
- RSS access to our Irreverent Thinking Blog
- Ask us a question via email
- Talk to us
or read more on here.